We are a group of dynamic, funny, and good-hearted people from Chicago who make dresses and and adore fashion. We just love what we do.
The vfish brand launched in 2008 out of Mandy Moise's guest bedroom in her Chicago Condo. Amazingly, the first collection was picked up and sold by MACY's. Mandy, a former Physical Education teacher was completely surprised that she somehow just happened to have a knack for it. She hit the road with rolling racks and a box of line sheets, personally selling the collection to boutiques all across the country.
Today, vfish is sold in over 700 beautiful boutiques worldwide- and is featured on top fashion retail sites such as Hautelook, Ruelala and Ideeli. Women of all ages, sizes and shapes covet the casual comfort that vfish brings with every collection.
Why the name "vfish?"
The brand name honors Mandy's late Grandmother, Vera Fishbaugh. She was a sharp lady- with impeccable style and taste, well ahead of her time in fashion. A beautiful photo of Vera graces the tags of all vfish dresses.